The person running
your account.
Higher Ranking Marketing is Tatiana Garcia. A deliberately short client list, and twenty-five years of doing this before most of it was automated.
I started in digital marketing in 1998, in Rio de Janeiro, at one of Brazil's first large e-commerce companies. I studied industrial design, which taught me that the structure underneath a thing matters more than how it looks on the surface. That has turned out to be true of Google Ads accounts as well.
Travel brought me to Orlando. I spent nine years running digital marketing at HotelReservations.com, then eleven as Digital Marketing Director at Reservations.com, managing multi-million-dollar monthly paid search budgets across Google, Microsoft and other platforms against target ROAS and target CPA goals.
Hotel booking is one of the most expensive auctions on the internet. You learn fast which habits hold up under real money and which ones were only ever theory.
In March 2025 I left to do this full time. Higher Ranking Marketing is where I apply all of that to businesses near me: restaurants, med spas, yoga studios, vacation rentals, local services across Winter Garden, Clermont, Windermere and Orlando. Same disciplines, smaller numbers, far more impact per dollar.
I take on a small number of clients because I manage every account myself. When you email, I answer. Marketing should never feel complicated, and if you finish a call with me more confused than when you started, I have done my job badly.
HotelReservations.com
Former employers, not clients. Reservations.com 2014 to 2025, HotelReservations.com 2004 to 2013.
Where the twenty-five years went.
Digital Marketing Director, Reservations.com
Multi-million-dollar monthly SEM budgets across Google, Microsoft and other paid search platforms, run to target ROAS and CPA. Daily and monthly performance analysis, call centre conversion strategy, and feed, tag and dashboard work alongside engineering.
Digital Marketing Manager, HotelReservations.com
Nine years in Orlando running digital marketing for a hotel booking business, through the era when paid search went from a novelty to the main event.
Rio de Janeiro
Marketing Manager at Hotel Discounts Network, and before that four years at Shoptime.com.br, one of Brazil's earliest e-commerce companies. Google Ads and Google Analytics certified.
Three things I will always do.
Tell you when the answer is “don't”
I have talked a client out of Google Ads entirely this year, because the math did not work for their business and there was a better channel for the same money. Selling you something that will not work is a one-month client and a bad reference.
Show you the whole number
Ad spend, management fee, cost per lead, and what that lead is worth, on one page, every month. No blended metrics designed to make a bad month look fine.
Leave your account better than I found it
Everything I build lives in your account, under your ownership, documented. If we ever part ways you keep the campaigns, the conversion tracking, the keyword lists, all of it. Holding accounts hostage is a business model I want no part of.
Let's have the first conversation.
Twenty minutes, no deck. Tell me what you sell and what you've tried, and I'll tell you honestly whether I can help.
Book a call