Services
Four channels, run as one strategy. You can buy them separately, and most clients start with one, but they compound when they work together, because they all answer to the same set of searches.
Google Ads Management
Paid search is the fastest way to find out whether people want what you sell. It is also the fastest way to lose money, because the platform is built to spend your budget whether or not spending it is a good idea.
We start by rebuilding the foundation most accounts are missing: conversion actions that track real business outcomes, campaign structure tight enough to read, and negative keyword lists that stop you paying for searches you'd never want. Only then do we touch bids.
Ongoing management means weekly review of search terms, ad performance, geographic and device breakdowns, and budget pacing, plus a monthly written report explaining what changed and what we are doing about it.
What's included
- Full account audit and restructure
- Conversion tracking rebuild and verification
- Keyword research and match type strategy
- Ongoing negative keyword management
- Responsive search ads, sitelinks, and extensions
- Search, Performance Max, and local campaigns
- Bid strategy selection and budget pacing
- Monthly performance report and strategy call
Local & Technical SEO
SEO for a local business is not the same discipline as SEO for a national brand. You are not competing for the whole country. You are competing for the searches that happen inside a driving radius, which is a fight you can actually win.
That means a page for each service and each city you serve, written for people rather than crawlers. It means schema markup so search engines understand what you are and where. It means a technically clean site that loads fast on a phone in a parking lot.
It increasingly also means writing for AI search. When someone asks ChatGPT or Google's AI Overview for a recommendation, the sources it cites are structured, specific, and answer the question directly. We build content that way on purpose.
What's included
- Technical audit and Core Web Vitals
- Keyword and search intent mapping
- Service and location page architecture
- On-page optimization and internal linking
- Schema / JSON-LD structured data
- FAQ content structured for AI citation
- Local citation and NAP consistency
- Monthly ranking and traffic reporting
Google Business Profile Management
For a business with a physical location, the Google Business Profile is the single highest-leverage asset in search. It sits above the organic results, it carries your star rating and a call button, and it costs nothing to own.
Almost nobody maintains it. Categories are wrong, services are unlisted, the photos are three years old, reviews sit unanswered, and competitors quietly outrank you on proximity alone.
We treat the profile as a live channel: weekly posts, fresh photography, review responses written in your voice, Q&A seeded with the questions customers actually ask, and regular checks for listing spam from competitors gaming their own categories.
What's included
- Profile claim, verification, and cleanup
- Category, service, and attribute optimization
- Weekly posts and offers
- Photo and video refresh schedule
- Review response in your brand voice
- Q&A seeding and moderation
- Competitor listing spam reporting
- Map pack ranking and insights reporting
YouTube & Video Advertising
YouTube is the second largest search engine and the cheapest attention in local advertising. For businesses where seeing the place matters, like a restaurant dining room, a studio or a treatment suite, video does work that a text ad cannot.
We handle channel setup and optimization so your videos are findable on their own, then run targeted campaigns that put them in front of people in your area who are already in-market.
What's included
- Channel setup and branding
- Video titles, descriptions, tags, thumbnails
- YouTube campaign build and management
- Geographic and in-market audience targeting
- Creative direction and shot lists
- View, engagement, and conversion reporting
What it costs
Management is billed as a flat monthly fee based on scope and account size, separate from your ad spend. Campaign builds and one-time audits are quoted as fixed-price projects.
Whatever the number, you will see it before you commit, and it will not change without a conversation.
Also available
- One-time account audit and action plan
- Campaign build-out and handoff
- Google Ads account rescue after suspension
- Healthcare / LegitScript compliance consulting
- Website and landing page SEO review
- Monthly reporting for in-house teams
Start with the audit.
It is free, it is written down, and it is yours whether or not we work together.
Request the audit