Reservations.com is one of the leading online travel agencies in the United States, connecting travelers with thousands of hotels worldwide.

For more than a decade, I led the company's paid search strategy, managing enterprise-level Google Ads campaigns across multiple products and markets. My responsibilities included campaign strategy, budget management, performance optimization, keyword research, conversion tracking, reporting, website recommendations, and collaboration with development, analytics, customer service, and Google account teams.

Services & Expertise

• Google Ads Strategy & Management

• Performance Max Campaigns

• Search, Display & Remarketing Campaigns

• Google Analytics & Conversion Tracking

• Landing Page & Website Recommendations

• Keyword Research & Competitor Analysis

• Budget Allocation & Performance Optimization

• Affiliate Marketing Management

• Marketing Automation & Reporting

Highlights

• Managed multi-million-dollar Google Ads budgets.

• Optimized campaigns with a strong focus on ROI and sustainable growth.

• Worked closely with Google representatives to implement best practices and new advertising solutions.

• Supported cross-functional initiatives to improve website performance, customer acquisition, and conversion rates.

• Contributed to the company's continued digital growth leading up to its acquisition by HotelPlanner in 2025.

This project represents professional experience gained prior to founding Higher Ranking Marketing and reflects the enterprise-level expertise now applied to businesses of all sizes.