Be the
answer.
Someone within ten miles of your front door is searching for exactly what you sell. We make sure the result they click is yours, through Google Ads, local SEO, and a Google Business Profile that actually works for a living.
The first five are clients. Reservations.com is a former employer, where Tatiana Garcia was Digital Marketing Director from 2014 to 2025.
Position, not adjectives.
Every claim below is a live search result you can go and check yourself. The screenshots they came from are directly underneath.
Live search results, captured this month.
This is what it looks like from the customer's side.
Anyone can claim a ranking. Here are the actual results a customer sees when they search in Central Florida. Screenshots, not summaries.
One search, two of the three places a customer's eye lands. Manzzo takes the sponsored result at the very top of the page, then appears again as the first organic listing in the Places pack.
That combination is the whole strategy in one screenshot. The ad catches the person who is ready to book now. The organic listing catches the one who scrolls past ads on principle. A competitor can outbid you for the first box. They cannot outbid you for both.
“Italian deli near me” is the search someone makes at 11:40am with no particular place in mind. Cosa Nostra is the first thing they see, ahead of every other deli in the area.
Look at the rating: 4.9 from 1,033 reviews. That number is doing as much work as the ad is. Placement gets you seen, but the stars are what make someone stop scrolling, and keeping a profile that earns them is a job we do every week.
The sponsored result at the top of the page, and first in the local pack below it, ahead of a competitor with nearly twice as many reviews.
This is the one we are proudest of, because the budget behind it is genuinely small. The ad is doing real work in that screenshot: sitelinks for class types and scheduling, the 10-class pack priced right there in the result, and “no pre-booking, just show up” answering the objection before anyone has to ask. That is what careful beats expensive looks like.
What we find in almost every account handed to us.
Most accounts aren't underfunded. They're misconfigured.
Before anyone talks about budget, we open the account. These four problems show up so reliably that we check for them first, every time. Fixing them usually costs nothing.
Conversions that aren't conversions
“Get directions” clicks and page views counted as sales. Google optimizes toward whatever you tell it to value, so the algorithm spends your money chasing taps that were never worth anything. We rebuild conversion tracking around calls, form fills, and bookings before touching a single bid.
Budget quietly leaking into the Display Network
Search campaigns ship opted into Display and Search Partners by default. For a local business that means a meaningful slice of spend going to app placements and parked domains nobody asked for. Turning it off is a checkbox. Knowing to look is the job.
Keyword bloat that starves the data
We audited one med spa account with over 7,000 keywords across eight ad groups, roughly 1.9× inflated by near-duplicate variants. Split that thin and no single keyword ever gathers enough signal for the bid strategy to learn anything. Fewer, better keywords beat more of them every time.
A Google Business Profile nobody owns
Stale hours, no posts, unanswered reviews, and photos from whenever the listing was created. The map pack is where local intent actually lands, above the ads and above the organic results, and it is the cheapest real estate in local search. Most businesses leave it empty.
Four channels. One search strategy.
Everything that happens between a search and a customer.
Google Ads Management
Search, Performance Max, and local campaigns built to bring in calls and bookings, not impressions.
- Account audit and rebuild
- Keyword and negative keyword strategy
- Responsive search ad copy and testing
- Bid strategy and budget pacing
Local & Technical SEO
On-page, technical, and content work aimed at the searches that happen within driving distance.
- Technical health and Core Web Vitals
- Location and service page architecture
- Schema markup and structured data
- Content built to be cited by AI search
Google Business Profile
Ongoing management of the listing that decides whether you appear in the map pack at all.
- Category, service, and attribute tuning
- Weekly posts and photo refreshes
- Review response in your voice
- Q&A seeding and spam removal
YouTube & Video
Channel setup, video optimization, and campaigns that put your business in front of a local audience.
- Channel and metadata setup
- Video SEO and thumbnails
- YouTube campaign management
- Audience and placement targeting
A sequence, in order. Roughly 30 days from first call to first optimized month.
You will always know what we did and why.
Audit
We open your account, your analytics, and your Business Profile, and write down what is actually happening. You get the findings whether or not you hire us.
Build
Campaign structure, keywords, negatives, ad copy, conversion tracking, and landing page recommendations, all assembled before anything goes live.
Launch
Campaigns go live with conservative pacing while the bid strategy learns. The first two weeks are watched daily, not weekly.
Report
A monthly performance deck in plain English: what moved, what it cost, what we are changing next month, and why. Written by a person, not exported from a dashboard.
Local businesses with something real to sell.
We work best with owner-operated businesses where a phone call or a booking is worth real money, and where the owner wants to understand the marketing, not just receive an invoice for it.
Service area
- Winter Garden & Horizon West
- Windermere & Dr. Phillips
- Clermont, Minneola & Groveland
- Ocoee, Oakland & Apopka
- Orlando & Kissimmee
- Remote clients nationwide
What people say when we aren't in the room.
“We’ve had a great experience working with Higher Ranking Marketing. They are always responsive, attentive, and proactive with our Google campaigns. We really appreciate how closely they follow the results, explain what is working, and continuously look for ways to improve our performance. It feels like they truly care about our business and our growth, which makes a big difference.”
“Over her 20 years with Reservations.com, Tatiana earned our trust through her Google Ads expertise, strategic initiative, loyalty, and consistent dependability. Thank you!”
“Tatiana has been wonderful to work with! She created my website and is awesome managing the business’s Google presence, and I couldn’t be happier with her work. She’s professional, responsive, knowledgeable, and genuinely cares about helping my business succeed!”
Straight answers, written to be quoted.
The things people ask before they call.
How much should a small business spend on Google Ads in Central Florida?
There is no single right number, and any agency that gives you one before looking at your business is guessing. What matters is what one customer is worth to you: a practice closing a $3,000 package can profitably pay far more per click than a deli selling a $14 sandwich.
Small budgets are possible, and we run accounts at that level, but they buy visibility and a slow trickle of leads rather than volume. We will tell you honestly which one your budget buys before you commit.
How long does SEO take before I see results?
Local SEO moves faster than most people expect. Google Business Profile optimization and map pack improvements often show within 4 to 8 weeks. Organic rankings for competitive service-and-city terms typically take 4 to 6 months of consistent work, and content-driven gains compound after that.
If anyone promises page one in 30 days, they are either bidding on your brand name and calling it SEO, or they are guessing.
What's the difference between Google Ads and a Google Business Profile?
Google Ads is paid placement: you bid to appear at the top of search results and pay when someone clicks. A Google Business Profile is the free listing that powers the map pack: the three local businesses shown with a map, star ratings, and a call button.
They serve different moments. Ads capture people comparing options; the map pack captures people ready to drive somewhere now. Most local businesses need both, and the Business Profile is the one they neglect, because nobody sends an invoice for it.
Can you advertise a med spa or aesthetics practice on Google?
Yes, but healthcare and wellness advertising is one of the most heavily restricted categories on the platform, and accounts get suspended for things owners never knew were rules. Weight-loss medication brand names, before-and-after imagery, and certain treatment claims all carry policy risk.
We have taken a Central Florida med spa through the full compliance path, covering Google Healthcare certification, LegitScript Medical Spa certification, and Florida collaborative practice and credentialing requirements, before launching a single campaign. If you are in this category, the compliance work comes first and it is not optional.
Who actually does the work?
Tatiana Garcia, the founder, manages every account personally. That limits how many clients we take on, which is the trade-off we have chosen deliberately.
What happens in the free account audit?
You give us read-only access to your Google Ads account and Business Profile. Within about a week you get a written review covering campaign structure, wasted spend, conversion tracking accuracy, keyword coverage gaps, and Business Profile health, with the specific fixes ranked by impact.
It is yours to keep and act on, with us or without us. We do it because the audit is the sales pitch.
Find out what your account is really doing.
A free, written audit of your Google Ads and Google Business Profile. No pitch deck, no retainer conversation until you've read it.
Request the audit