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Results
Five clients, five very different problems. Each one includes the numbers, the things that did not work, and what we would do differently.
Restaurant · Clermont, FL
Cosa Nostra Italian Deli
Record volume across every metric in August, with cost per conversion still well below where it started in spring.
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Restaurant · Windermere, FL
Manzzo Italian Cuisine
Seasonal campaign strategy built around Magical Dining Month, with branded search defended and competitor terms tested.
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Fitness studio · Winter Garden, FL
Central Florida Power Yoga
What a genuinely small monthly budget can do when every dollar of waste is stripped out of the account first.
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Restaurant · Wynwood, Miami
Lito
The newest account. Building a search presence for a Southern European kitchen and bar in one of the most contested restaurant markets in the country.
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Vacation rentals · Central Florida
Tierra Verde Stays
A waterfront property booked through Airbnb, and an honest assessment of what chasing direct bookings would actually cost.
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Former role · not a client
Reservations.com
Eleven years as Digital Marketing Director, running multi-million-dollar monthly paid search budgets for a national travel brand, through March 2025.
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